About

The name came before the products did.

Steady, because the glow that matters isn't the one you turn on for a photo — it's the one that's still there on a Tuesday when nobody's looking and nothing has gone your way.

Unshaken, because staying soft is not the same as being fragile. Plenty of us have been handed reasons to harden. Putting your face on anyway is not vanity. It's a decision.

So we built a line around that idea. Lips that don't need checking every twenty minutes. Lashes you can wear to work and still recognize yourself in. Color that holds its ground.

Every formula is vegan and cruelty-free. Everything ships from Texas, so you're not waiting a month to find out whether you like the shade. And if something isn't right, we'd rather hear it from you than read it in a review — write to us and a person answers.

We're small, and we're new, and we're building this in public. Thank you for being early.

— Anitra
Founder, Steady Glow Unshaken